My very first project as a web designer for the Tulsa World was to redesign the Media Kit. Looking at the old one, it wasn’t difficult to nail down the shortcomings and create a strategy for the new redesign. The goal of the media kit was simple: to generate leads. We needed to create a web presence here that not only relayed the products and services that the World had to offer, but gave the data needed to convince a prospective advertiser that using the Tulsa World was the best choice for advertising.
Sometimes, additional refining is necessary. I never liked the "comparative" image I came up with with, so after the site launched I went back and redesigned it.
